Radio Advertising Results with iHeartMedia | Radio Advertising Allentown

iHeartMedia’s Allentown radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

MtM Financial Group, LLC

I want to let you know how very happy we are with the show we produced this past Saturday. Each element of the getting the show aired went very, very well. I appreciate, very much, your willingness to coordinate the many details necessary. Our guests were both very impressed and very thankful to the station for hosting their organization. I look forward to repeating this wonderful success many more times as our year unfolds. Please share my thanks with everyone involved.

– Gene Dickison, President and Chief Investment Advisor

Zoup Restaurant

Situation:

Zoup! Had a new location.
The business was anticipating a revenue drop in August since the restaurant is best known for its soup.
Client wanted customers to know they also serve salads and sandwiches as well as healthy, gluten free food items.

Objective:

In what ways might we get women 18 to 49 to frequent Zoup during one of the hottest months of the year?
To acquire online enrollment of the daily e-mail with 12 new soups and online menu.
Also wanted to highlight the convenient delivery option available for office lunches.

Campaign:

WAEB FM ran a :15 and :30 radio campaign encouraging listeners to log on the website to an office lunch. register to win
Links, logos, online stream, banner ads, and a keyword.
E-mail blasts sent weekly.
Launched a second promotion mid-August with a talent endorsement called “Mike Kelly’s Lunch Picks.”

Results:

Sales for August exceeded the grand opening month by 15 percent.
Client added 75+ new customers to its database.

Feld Entertainment

I wanted to reach out first of all and send a giant THANK YOU for everything you and Mandy put together for the Feld shows at the PPL Center this season. They were huge successes and a great start to what I think will be continued success. I really look forward to next year and sometime over the summer/early fall, Iâ€™ll most likely head into town and would love to meet up to recap and plan for next year.

Let me know your thoughts and I look forward to hearing from you. Thanks so much!

– Hannah Berger, Manager, Event Marketing and Sales

Athena Medical Spa

Situation:

Client has a busy medical spa business that offers botox and cosmetic fillers.
Wanted to let consumers know that the practice was now offering LIPO X, a non-surgical fat reduction procedure.
Client needed a way to inform people about this new fat reduction method and get people to set up complimentary consultations.

Objective:

To educate listeners on the new method of fat reduction.
To entice listeners to schedule complimentary consultations.

Campaign:

Use CSG’s It’s a Beautiful Me jingle in every on-air commercial.
Sales manager endorsed LIPO X , giving personal testimony of her journey.
Developed a web page on the station site that featured a video of the LIPO X procedure hosted by the doctor.
Linked website to keyword.
Website also featured a blog for endorser to write about treatments and answer questions.

Results:

Client scheduled and performed the procedure on 10 people at $4,000 per treatment.
Listeners used the question and answer section of the website to ask the endorser questions and become familiar with the procedure.

Nestle Waters

Attached is a signed contract. I want to again thank you for your excellent customer service and attention to my needs! You are the best!

– Stacy Karvaski, Hiring Coordinator

Brownstone Financial Services

Situation:

The client’s lead generation lagged significantly behind previous years.
The client had used direct mail and referrals to build business, but was experiencing a decline in leads from those sources.

Objective:

To increase web traffic.
To increase call-in leads from 5 to 10 for the client to convert into new business.

Campaign:

60-minute weekend block program (52 week contract).
:15-second commercials on-air and online.
Web banner and link on WAEB.com.
Retirement show on WAEB-AM 790 to boost image.

Results:

Fifty-percent increase in website traffic during the first month of the campaign.
Each week, the client averaged 15 to 20 qualified leads from the block program.

Custom Benefit Plans, Inc

Situation:

The client had been on the station for about a year and calls were slowing down.
The client needed to promote itself as a trustworthy establishment that would not hard sell a new policy.
The client also promoted free quotes for listeners and wanted to share knowledge of how the new healthcare law would be affecting consumers.

Objective:

The client wanted to generate five new calls per week.

Campaign:

Client opted for a morning show endorsement.
The schedule included five :60-second endorsement lives per week in morning drive and a schedule of eight :30-second commercials outside of morning drive each week.
Also aired a matching streaming schedule.
The client bought a one-year schedule and wanted to evaluate the campaign’s success after one month.

Results:

The client reached the goal of five calls a week within the first few weeks of the campaign.

First Commonwealth Federal Credit Union

Situation:

First Commonwealth Federal Credit Union wanted to reach a broader audience for their spring 2010 recruitment drive.
The client had relied heavily on billboards, direct mail, and internal marketing to penetrate the market in past campaigns.
We met with the client to identify their target market, women 25 to 49.

Objective:

Acquire new members using radio and the internet.
Reach women 25 to 49, business owners, and decision makers.
Educate current members and prospects about special programs and offers available at First Commonwealth Federal Credit Union.

Campaign:

WAEB FM ran a 12 week traffic campaign to educate consumers about the clients features and benefits and to take advantage of the current upheaval in the traditional banking industry.
Used WAEB FM traffic announcements to reach client’s audience demographic.
Created a spot campaign in addition to the traffic program to promote the grand opening of their new branch.
A live remote from the client’s new location.

Results: